Oct 10
3
The Power of Email List Building
How can you turn your customers into an instant list of qualified prospects with an automated lead capture system?
Building an email list is the key to long term profits for any business. Most online business owners know that the money is in the list.
Most OFFLINE businesses are spending large amounts on advertising and marketing, and they have a lot of foot traffic moving through their business premises. Yet most of them don't do any serious list building.
Here’s an example of the power of list building:
Let’s assume an average retail business gets 200 people walking through their store every day. These potential customers are highly targeted prospects. In a month's time, that's up to 6,000 prospects walking through the store.
Some of them are regular customers and some are coming through just one time. Why not capture their attention through regular emails that are sent out in an automated program? This will keep them coming back for more and help them remember you when it comes to needing one of the products your store offers.
How do you get them to sign up for your list?
You could offer a prize drawing each week or month. Anyone signing up on the list gets a chance to win the prize. You could even give away a pen, keychain, or something similar with your company’s logo on it.
When the store has a sale, or offers discounts on merchandise, another email goes out to everyone notifying them.
Keeping in contact with the members on this list is invaluable for building relationships. Regularly sending out information to keep the readers engaged is vital to maintaining that relationship.
And in the process, you’ll be converting shoppers to customers that will come back again and again, as well as referring you to other people they know.
Would you like to learn more about the power of list building for your business?
