Jun 11
21
Mobile Marketing
One of the best ways to stay in touch with your customers is with a mobile marketing campaign. Let's use this as an example: suppose your business is a restaurant. Your customers come and go, you have some regular ones, as well as ones that come one time only and never return. What if you had a way to capture the contact information of all your customers when they come in to eat?
If you had that information you could contact them and let them know of any specials that you're offering, or just to remind them to come in for a meal. What's the incentive? You can offer your customers a two-for-one discount for example. How would you notify them? They would receive a text message on their cell phone at the time you wanted to have your promotion. The text message might say something like: "20% discount on any entrée tonight. Show this text to your waiter to receive the discount."
Does your restaurant experience any slow times during the week, or even during the day? Chances are it does. Sending out a text message to your customers letting them know of a special is a good way to bring them into the restaurant. Surely not every one of your customers will respond to the offer, but a certain percentage will respond and come in. Over time as you collect more contact information, you can offer promotions to a larger base of customers.
How do you get these customers to join your list in the first place? One way would be to put a small table tent on their table for them to see. This ad might say something like, "text TACO to 41242 to receive a free entrée today". Once the customer sends this text, they will receive a confirmation, which they will show to their waiter to receive the entrée.
From my own experience, one time I did this and showed the waiter my confirmation text. He had to look at it closely because he wasn't familiar with the program! So it goes without saying, if you're putting this program into place, notify all personnel about it first!
If you'd like to get more information about starting up the program for your own company or business, visit http://mikeswebmarketing.com/mobile
